Miguel, one of Cristiano’s two closest friends, posted a photo of himself on Instagram wearing boots from the latest CR7 Footwear collection.
One open secret about building a successful business is that it thrives when family and friends pay for goods and services rather than expecting favors. And one particular man who is fortunate enough to be surrounded by such relations is Real Madrid’s Cristiano Ronaldo. The 32-year-old with the help of his most trusted pals, Miguel Paixao and Ricardo Regufe, is gradually building a multi-million dollar business empire for his CR7 brand.
If the concept of the chain of Pestana Hotels, the Crunch Fitness gym and the CR7 Footwear collections among others have all been birthed, it is mostly down to the hard work of these two guys behind the scenes. Life was far from the luxuriousness top-flight players enjoy when Ronaldo met Miguel. The duo’s first encounter with each other was when Ronaldo moved into a room at a hostel in Lisbon.
Miguel, who was already occupying room 34, was a player for then second division side Clube Oriental de Lisbon. Meanwhile, Ronaldo had just been promoted to the first team from Sporting’s youth side. A rare friendship began there and the rest is history.
Clearly, both the Real Madrid ace and his friends have come a long way. To see them boost sales as they patronize CR7 merchandise really highlights their journey together so far.
Miguel Paixão on Instagram, happily rocking Chelsea boots from CR7 Footwear:
Although it is plainly simple, the shoes that Miguel donned in his post come with some sleek aesthetics. The made in Portugal boots have a suede leather upper with leather lining on the sides, and a stacked leather and rubber sole highlighting its stylish look. It is priced at 139.99 Euros on the CR7 Footwear website. The boot sizes range from 39 to 46 and there are three colors available at the moment (gray, blue and TDM).