Ronaldo models Real Madrid’s new kit

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Ronaldo models Madrid kit 2017/2-18

Real Madrid all-time goalscorer and club poster boy, Cristiano Ronaldo, led the pack to unveil the European champions’ new kit for the 2017/2018 season.

Hit or miss? You be the judge! The Spanish capital club, on Tuesday, made the home and away kits available to be exclusively purchased by fans from official Real Madrid and Adidas stores. The kit will be made obtainable to retailers worldwide from Wednesday, June 21.

An excerpt from the club’s official website describing the inspiration behind the kit reads as follow:

“Real Madrid and Adidas have presented the kit for the 2017-18 season. On the home shirt, the white color is combined with a light-blue but will be even whiter due to the three Adidas stripes only running along the shoulders. The color of these stripes and the sponsor logo is a blue inspired by the sky in the city of Madrid. As well as this, at the bottom of the shirt, there is a small embossed stamp with the years 1902-2017, as a nod to the club’s 115-year history.” 

Real Madrid squad in 2017/2018 kit
Squad goals! [Image Credit: realmadrid.com]
Cristiano Ronaldo, despite being in a few photographs on the club’s website, was absent in the official promo video of the new kit. This is, simply, as a result of the iconic number 7 being a Nike athlete. As such, promoting the product of the sportswear maker’s direct competitor, Adidas, who happens to be the official sponsor of Real Madrid, will be a violation of the contract he has with Nike.

Click here to buy a Cristiano Ronaldo customized Real Madrid kit for the 2017/2018 season.

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Emmanuel is a very vibrant writer from Ghana. Young but not small. Humble but full of hunger to learn and confidence to achieve greater heights in the world of online journalism. Emmanuel is passionate about the Beautiful Game with special love for English giants Manchester United and their former number 7 icon, Cristiano Ronaldo. In his leisure time, he loves writing and reading practically anything; old notes, e-books, articles... you name it! The Accra native and devoted Christian also loves drawing, swimming, watching and playing football both on the field and via FIFA video games. At times, Emmanuel loves to find himself alone at the beach and in nature.

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