What is Cristiano Ronaldo’s “7EGEND”?

What is Cristiano Ronaldo’s

Cristiano Ronaldo left his followers excited and wondering with a very cryptic Instagram post on Friday, July 7, 2017.

Fans have been very curious as to what the whole project may be about since the video emerged on the 32-year-old striker’s timeline. The caption on the post itself does very little to reveal what the player is cooking up.

Going Digital … ???‍? @7egend.cr

A post shared by Cristiano Ronaldo (@cristiano) on

After a lot of research and digging, we at C.Ronaldo Daily have enough reason to believe we actually know what the new project of the four-time Ballon d’Or winner could be about.


So concisely, Cristiano Ronaldo is working with app and software developer Luis Parafita. The subject mentioned, now a partner and CEO of 7egend, is also the owner of Thing Pink. His firm, alias TPink, is a full-service digital interactive agency whose work is to help clients find unique solutions to problems and demands on the mobile platform.

Thing Pink and Cristiano Ronaldo
Thing Pink

One of his most notable works was creating and helping to launch an ingenious app for FC Porto. His invention in 2015 was to enable the club’s fans to conveniently access and tour the Estádio do Dragão on their smartphones or smartwatch. Also, thanks to TPink’s augmented reality technology, Cristiano Ronaldo is virtually at the CR7 Museum in Madeira every day! Now, how cool is that!

Virtual Ronaldo at the CR7 Museum
A fan taking a photo with virtual Ronaldo

Based on the aforementioned, we believe the 7egend project which, as of July 2017 is headed by Luis Parafita, will be a digital agency that will perform similar functions to that of Thing Pink. A website is already in place, albeit the only content on display is a glitching abstract from the teasing video posted across Ronaldo’s social media pages.

7egend on Social Media Page

Aside the website, 7egend already has an Instagram and Facebook page. In just 24 hours after the launch of the Instagram page on July 7, 2017, it attracted over 9,200 followers. The only posts available on there, as of now, are nine fragments that come together to form the teasing video which features the launch date (7.7.17), “7egend,” as well as Digital Transformers.

Cristiano Ronaldo's 7egend Instagram
The 7egend Instagram page

The up and running Facebook page has also received a positive feedback as it has attracted a 4.2-star rating after a considerable number of reviews by fans. Here are the links to you can click on to follow the developer, Luis Parafita, and 7egend’s Instagram and Facebook pages.

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Emmanuel is a very vibrant writer from Ghana. Young but not small. Humble but full of hunger to learn and confidence to achieve greater heights in the world of online journalism. Emmanuel is passionate about the Beautiful Game with special love for English giants Manchester United and their former number 7 icon, Cristiano Ronaldo. In his leisure time, he loves writing and reading practically anything; old notes, e-books, articles... you name it! The Accra native and devoted Christian also loves drawing, swimming, watching and playing football both on the field and via FIFA video games. At times, Emmanuel loves to find himself alone at the beach and in nature.


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